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Although Mickey Mouse has remained untouched for decades, the Walt Disney Company will unveil a rebranding of the universally known character when he appears in the video game Epic Mickey , due out next fall. The formerly squeaky clean mouse will showcase his darker side – a cunning, yet heroic trickster! “There’s a distinct risk of alienating your core consumer when you tweak a sacred character, but at this point it’s a risk they have to take,” said Matt Britton, managing partner at New York brand consultant firm Mr.
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Mickey Gets A Makeover!